Wednesday, July 22, 2009

The Future is Here… It’s Called “Recognition Social Networking”

We have all heard about social networking… Facebook, Twitter, LinkedIn, Plaxo, Digg, MySpace, YouTube etc… Millions of people are setting up personal accounts to share their information and to reach out to others on a weekly basis.

Today, more and more corporations are jumping into this space and are starting to set up their own “Business Social Networks.” They are leveraging the power of people and the web to deliver their messaging directly to their customers.

This phenomenon will affect our industry too… I believe companies will use “Recognition Social Networks” to set up programs whereby people will be able to recognize one another. When employees have strong relationships within the company, their success becomes synonymous to the company's. A Recognition Social Network doesn’t necessarily have to have a “reward” component. The recognition received ACTS as the reward. It builds the relationships that are key to driving business performance.

According to a Gallup study, employees who claim to have a best friend at work have customers who rate them "5% to 10% higher than those of impersonal or acrimonious groups, explaining the difference between success and failure in many organizations."

It is for this reason I’m proud to announce that Rideau has created an exclusive partnership with PollStream. They are a leading provider of interactive engagement and community building solutions. PollStream will allow our clients to effectively recognize, engage, educate and inform employees in online two-way dialogues… all with the objective of building stronger relationships. Checkout the press release.