Wednesday, August 12, 2009

Technology Only Enables Recognition

Here’s some interesting information…

• Over 60 out of 275 people work in Rideau’s IT department.
• Over 94% of all of Rideau’s transactions occur over the web.
• Rideau plans on continuing to invest millions of dollars in IT so we can provide best in class, world class recognition and incentive programs to our clients.

I don’t think there are too many recognition and incentive companies who are spending as much on IT as Rideau.

Yet, I’m troubled by certain trends in our industry…

All too often companies are looking for technology enabled recognition solutions. That’s a good thing. But what they’re forgetting is technology can only enable recognition.

It takes “real” people to deliver “real” recognition. Make sure you don’t let technology replace the human element.