I believe there are two types of employees... those who I categorize as "mercenaries" and those who I call "patriots."
Which do you have?
Because the choice is entirely up to you... if you or your senior management think all your employees care about is cold hard cash you most likely will have a lot of mercenaries.
The problem with these folks is they have a bad habit of quitting the company if someone offers them more money.
Perhaps even worse, is when employee mercenaries stay with your company but disengage when they feel you don't pay them enough!
Great companies hire employee patriots who realize that employees want much more than cash. They want the opportunity to do exciting work, to feel part of a team, to develop and advance and to be recognized for who they are and what they do each and every day.
Employee patriots aren't just there for the money and they are truly committed.