Monday, July 21, 2008

The Platinum Rule of Recognition

A couple of weeks ago I wrote about the "Golden Rule of Recognition" meaning you treat your employees exactly as you would like them to treat you and your company.

Today, I'd like to talk about the "Platinum Rule of Recognition."

But first, let's examine the relationship between your company, your employees and your brand.

While your company may promise a great brand experience it is actually your employees who deliver it. Employees are your company's "promise keepers."

I'm sure all of us have had our own personal experience with employees who have made a difference... both good and bad! The type of employees who have made us vow "never again" and those who have made us come back to purchase time and time again.

More and more research shows there is a clear link between employee satisfaction and customer satisfaction. (If you want to read some great articles on this and other relevant topics go to the Forum for People Performance Measurement and Management's website at

It is no coincidence that some of the most profitable companies in America are also the best companies to work for.

And this is where the Platinum Rule of Recognition comes into play... make sure you treat your employees just like you want them to treat your company's customers!