Monday, November 3, 2008
A Little Help From Your Friends
The recognition and incentive industry has some super associations that you can use for research and unbiased third validation.
Over the next few weeks I'm going to spotlight several.
The first organization that comes to mind is Recognition Professionals International .
This international organization is dedicated to embedding recognition as a business strategy in companies large and small.
Its membership consists of practitioners and providers split about 75/25%.
It holds an annual sharing summit and has become famous for its Certified Recognition Professional (CRP) courses based on seven best practice recognition standards.
It also holds its annual Best Practice competition. This competition judges recognition programs, large and small, from all over the world against the seven best practice standards.
It also provides a ton of research and everyday common sense ideas. It has a wonderful sense of community... I should know! I, along with many of my Rideau colleagues have been members since 2001. Also in the spirit of full disclosure... I've been on RPl's board since 2004. And no, contrary to what my colleagues at Rideau think... I did earn my CRP certification!!!
Monday, October 20, 2008
Do You Have Employee Mercenaries or Patriots?
Which do you have?
Because the choice is entirely up to you... if you or your senior management think all your employees care about is cold hard cash you most likely will have a lot of mercenaries.
The problem with these folks is they have a bad habit of quitting the company if someone offers them more money.
Perhaps even worse, is when employee mercenaries stay with your company but disengage when they feel you don't pay them enough!
Great companies hire employee patriots who realize that employees want much more than cash. They want the opportunity to do exciting work, to feel part of a team, to develop and advance and to be recognized for who they are and what they do each and every day.
Employee patriots aren't just there for the money and they are truly committed.
Monday, October 6, 2008
What Makes A Recognition Expert?
Scratch a bit deeper and the veneer comes off! I don't mean to demean, but there are a lot of people out there who are "reward" experts but they sure aren't "recognition" experts.
Recognition and rewards are very different things.
Rewards are material things. Cold hard cash, merchandise, gift cards are all examples of rewards. They are easily understood because they cost a certain amount and are distributed a certain way. There are a lot of reward experts.
Recognition on the other hand, is a feeling, an emotion. It is not easily quantified... ever try measuring how deeply you love your wife? In many cases it is not easily distributed or given.
So how do you determine whether you are speaking to a recognition or reward expert? It’s relatively simple.
- Ask what trade organizations the person belongs to.
- Are these organizations focused on products or on the art and science of recognition?
- Do they have a professional certification? For instance, have they taken Recognition Professionals International "Certified Recognition Professional" (CRP) course?
- When they speak to you, is it about product and delivery or about emotions?
Remember, just because you give someone a gold watch, doesn't mean you have recognized them!
Wednesday, September 3, 2008
The Most Powerful Recognition Tool in the World
I believe most companies place far too much emphasis on “rewards” and far too little “real recognition.”
I live in Montreal, a wonderful multi-cultural and multi-lingual city (great food too!). Our local newspaper, The Gazette, is currently running an ad campaign to boost circulation and readership. Their full page ads feature lots of white space and the simple slogan “Words Matter.”
I couldn’t agree more… especially in the recognition business.
Words are the most powerful recognition tool in the world. If spoken from the heart, they can inspire us, lift us up and take us to a higher place.
In my opinion, it's not about “what” you give... it's about “how” you give it! And words play a huge role in the “how”!
Tuesday, August 26, 2008
Cash is Not King!!!
I do agree that cash compensation is important. It forms the foundation in Maslow's hierarchy of needs pyramid.
However, I think it is significant to note that cash sits at the "base" of the pyramid. It is certainly not king of the pyramid!
Cash alone will never take you to the top of Maslow's pyramid. And that's where you want your employees to be... at the top!
Happy! Satisfied! Engaged! Productive!
So how do you get employees to the top?
I believe managers need to "pull" employees up the pyramid! They need to "lend a hand" and they can do this by practicing "Real Recognition" techniques.
Real Recognition is a concept invented by my friend and colleague Roy Saunderson who is the Founder and President of the Recognition Management Institute. Real Recognition is simple enough, all you have to do is remember to actually practice it. For example, he’s blogged about the steps you should take to recognize employees who work from home. “Even a simple question asked in a P.S. tag line in an email can keep you in touch,” says Roy. This of course does not cost anything, and is a lot more meaningful than a check.
Real recognition, while not the only factor, can help managers pull employees up Maslow's pyramid and take them to a higher place.
Monday, July 21, 2008
The Platinum Rule of Recognition
Today, I'd like to talk about the "Platinum Rule of Recognition."
But first, let's examine the relationship between your company, your employees and your brand.
While your company may promise a great brand experience it is actually your employees who deliver it. Employees are your company's "promise keepers."
I'm sure all of us have had our own personal experience with employees who have made a difference... both good and bad! The type of employees who have made us vow "never again" and those who have made us come back to purchase time and time again.
More and more research shows there is a clear link between employee satisfaction and customer satisfaction. (If you want to read some great articles on this and other relevant topics go to the Forum for People Performance Measurement and Management's website at www.PerformanceForum.org.)
It is no coincidence that some of the most profitable companies in America are also the best companies to work for.
And this is where the Platinum Rule of Recognition comes into play... make sure you treat your employees just like you want them to treat your company's customers!
Wednesday, July 2, 2008
The Golden Rule of Recognition
"Greed, for lack of a better word, is good. Greed is right. Greed works. Greed clarifies, cuts through, and captures the essence of the evolutionary spirit. Greed, in all of its forms, greed for life, for money, for love, knowledge has marked the upward surge of mankind."
- Gordon Gekko from the movie Wall Street
Who can forget Michael Douglas’ lines from Oliver Stone’s classic movie Wall Street?
Although the characters were fictional, the times they portrayed were real. Consolidation and mergers were the rage. Those were the days of “right-sizing,” “down-sizing” all code words for “you’re losing your job!”
Isn’t it ironic that today’s managers bemoan the lack of loyalty from their workers? Is it any wonder? We have taught employee’s not to expect any loyalty from the corporation. So why should they be loyal to the corporation.
It is called the ethic of reciprocity. Don’t expect loyalty if you don’t give loyalty. Likewise, don’t expect commitment if you don’t give commitment.
At Rideau, we call this the “Golden Rule of Recognition”… treat employees like you would like them to treat the company. You’ll be amazed how far a little loyalty goes in improving your retention rates.
Practice the “Golden Rule of Recognition” because loyalty is a two way street!


