Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness by Timothy Keiningham and Lerzan Aksoy with Luke Williams

When I found out that I was going to be on a panel discussing how recognition builds loyalty with Dr. Lerzan Aksoy, I decided to purchase her book, Why Loyalty Matters.

The back of all Rideau business cards has the following graphic:I believe RELATIONSHIPS are the key to success in our personal and professional lives.

I also believe that LOYALTY is absolutely essential for relationships to thrive.

Lerzan's book examines all aspects of loyalty and shows us why loyalty is so important.

The book comes with a Loyalty Advisor test. This is a onetime test for you and for your friends. There are no right or wrong answers.

The test measures how you fare against the happiest 15% of the population.

You can also see if there is a gap between how loyal you perceive yourself to be and what your friends believe.

I learned a lot from the book including P2 R2... what I need to do to be more loyal.

Check it out. It’s a great read.